The positioning of your company on social networks is one of the fundamental pillars in any Digital Marketing strategy buy facebook comments. Since in the middle of 2021 we continue to have confinement problems caused by the pandemic.
Although in marketing there is no “magic formula” for success, there are key points to position your brand, image, product or service on social networks, in order to generate a bond of loyalty with your audience.
Currently, there are many brands that have a good marketing strategy on social networks and are making a difference in the consumer’s purchasing decision, due to trust and that bond with the public.
We all know that a well-positioned brand on social networks allows you to gain credibility and trust thanks to the bond it has with current customers and also with potential prospects.
That is why on this occasion we bring you 5 tips to improve your positioning on Social Networks:
- Define a theme.
- Publish valuable content on social channels.
- Analyze your competition on social networks.
- Segment your audience.
- Work on your brand.
These are some points that you should take into account when creating content that you use on Social Networks:
- The first thing you should know to be successful with the following tips is that it is not necessary to create an official account for your brand on all social networks, only on the most popular ones and especially those that your target audience uses frequently.
- The second thing is to define your target, target audience or buyer persona .
- The third thing, even if you already know who you are addressing, don’t forget the rest of the people, there will always be some possibility of sale.
- Lastly, create relevant valuable content.
Define a theme:
Defining the theme of your content is the key to your success on social networks. Brands today focus on publishing content related only to their brand or in a very particular case, going to the extreme and publishing irrelevant content, losing professionalism and credibility. It is best that you only offer valuable content that may interest consumers.
Take into account that you must promote your brand and to do so you have to define a strategy that is friendly to your audience and that keeps them motivated to continue with your content on social networks.
Once you have this type of content well defined, you should distribute your content on Social Networks, which refers to the following question: What topics are attractive to promote your company or brand on social networks?
- On Facebook the modality is to create entertaining content, recommendations, useful tips to solve needs, news and updates.
- On Twitter, the content you should publish should be about current trends, inspiring phrases, business news, and professional stories.
- Post photos of your brand on Instagram in fun situations, special events and product innovations.
- On LinkedIn you can publish articles such as blogs or professional content that contains educational and business value.
Publish valuable content on social channels:
The content strategy on social networks has become increasingly stronger, making it an essential element when positioning your company. When you want to position your company on social networks, it is important to generate content for each segment of your audience. Before creating and placing content on social networks, we must do a deep analysis of the tastes, characteristics and needs of the community; it is important to have all the information.
Analyze your competition on social networks:
If the purpose is to succeed on social networks, you have to analyze what your competitors are doing on a daily basis. The most important elements that you should take into account when analyzing your competition are the following:
Who is your biggest competitor?
To identify the companies or people that compete with us in our field, we must be clear about the following points:
- Company that offers the same product or service as yours
- Company that seeks to satisfy the same needs as your company
- Company that offers products or services that replace yours
Once you have defined what your competition is on social networks, observe and analyze the theme, the content, the hours of publication and, above all, the interaction of your audience with the company.
What are the contents that generate value for a positioning strategy on social networks?
- Content that seeks to help solve the needs of your community.
- Easy to share content.
- Relevant issues.
- Multimedia content with motivational themes.
Segment your audience:
Before carrying out a marketing strategy, we must define our buyer persona , keeping the following questions very clear:
- What is the profile of the buyer persona you want to target?
- What are your needs?
- How old are you?
Once you have defined your buyer personas, you must study and analyze the different social networks, how they work and what type of users interact with each one.
Nowadays it is very difficult for a person to be active on all social networks, that is why it is very important that you have an account on more than 2 channels to be able to capture the entire possible audience and for them to know your company or product.
Work on your brand:
It is very important for any business that seeks to position itself on social networks to work on the image it wants to project to its community. To work on your brand you must be clear about the following factors:
- What do I want to project with my brand?
- Why do I want to position myself on social networks?
- What goals do I want to achieve with my brand?
- What interesting content can I offer my audience?
- How can I communicate what I want?
When it comes to creating a personal or business brand on social networks, it is essential to create a profile that generates trust in your fans or clients. And that is why you must also optimize it and thus be able to generate the trust of your audience. These are some points that you can take into account to optimize your profile:
- Using your logo as an avatar
- Your company name as username
- Link to your website
Social networks today are definitely a key piece in the success of your online business. It is the best way for people to learn about your brand, company or product through different channels at a much lower cost. And the most important thing is that you will be able to interact with your potential clients and improve your online reputation through the interaction they have with your company.