7 tips to boost electronic commerce in summer

The e commerce came to life while firms to stay. E-commerce is increasingly present in our days and usually works, if we know how to handle it properly, of course, with reasonable success. However, when the summer period arrives, problems arise because there are many people on vacation and business transactions are reduced shopyspy.

It has management software

First of all, it is necessary, or rather convenient, to havea management software to be more effective on a day to day basis since itserves to adapt to the needs of each business. It is a way to simplifymanagement as it saves us computer or accounting processes and makes billing,accounts or order control easier.

The fundamental thing in the management software is theaccess to the cloud, since it will allow us to access the online store fromanywhere on the planet where we find ourselves with an internet connectionbecause the data is stored on the network.

The mobile responsive is fundamental

In summer, the number of hours we spent in front of acomputer is considerably reduced, but it does not escape anyone that in the ageof smartphones we are hyperconnected to our mobile phones, even if only toimmortalize the photos of our trips. Therefore it seems necessary that ouronline store is mobile responsive. The habitual consumer consults the onlinestores from mobile devices and having our website prepared can be an importantpoint in our favor.

Our website must be easy to use, that is, it must haveusability. In addition, the photographs must be of quality and adaptable to thesize of the mobile device.

Power social networks

Social networks are part of the free time of users. And itis in summer when they most enjoy it, especially to have recorded the memoriesof the holidays, but also for any other type of use. Therefore, the months ofJuly and August are ideal to enhance Facebook , Twitter or Instagram .

It is advisable to use different promotions and give themvisibility. Another good option can also be to create photographs and videos ofspecial products for this time and publish them on the networks. The aim is togive a fresh touch to the image of the company, providing news that will exciteour potential consumers. If we sell different products that can be key insummer, it is convenient that we show them together in photographs as a stilllife to take advantage of the cross-selling of products.

Make use of the applications

In this case you have to know how to master the techniques.But converting the catalog into a simple information and shopping app cangenerate more traffic than a mobile navigation to use. The problem lies in thetype of investment that must be made to generate a quality application.Everything will depend on the budget we manage. Sometimes it is possible thatthe cost is too high. However, we always have the option to ally ourselves withapplications that already exist. Many times they are intermediaries that serveas a container to the offers and catalogs of other stores, making themavailable to the user.

Do not be influenced by the time of year

The fact that we are in summer should not condition ustotally when planning our possible sales. In the case that we have productsconsidered timeless, we should not relax in July and August at the time ofpromoting them. We should maintain a remarkable activity, although it may notbe necessary for everything to work at the same level as other months. If wetake vacations, we should leave programmed posts in social networks or we canmake use of a good preparation of the dates in which we have less effective.

In the case that in our business we promote products thatare barely sold in July and August, this circumstance may represent a goodopportunity to lower the price or make some kind of promotion in this regard.

In this situation, we must reach the perfect balance betweenthe message we want to convey and the offers that can be made, as well as thesavings that they entail. The message is key because we have to be able to letour customers know that they will be privileged to get certain products at alow price, aware that in a few months that price will rise in line with demand.

Optimize the search engine

There is a very specific user who likes to inquire, to diveon the internet searching in one and a thousand places for the product that hewants. To attend this client it is convenient to analyze and select thekeywords so that the browser positions us correctly. In addition, it isadvisable to use an internal search engine on the website to reproduce thebehavior to which the user is accustomed. It is a predictive search engine,which correctly categorizes the products and which may end up giving the optionof offering other results related to the product included in the search.

Prepare pages for seasonal salesTomaintain an adequate positioning during the summer, it is recommended that weprepare specific pages dedicated to seasonal sales. Therefore, it is importantto carry out SEO planning during the summer to ensure a considerable onlinepresence. We must enhance content strategies to achieve an increase in trafficin our e-commerce.